The Band(aid)wagon – lyrically unsightly
“No peace and joy this Christmas in West Africa…Where a kiss of love can kill you – And there’s death in every tear…How can they know it’s Christmas time at all?”
Band Aid belted out lyrics which earned them unpleasant reviews yet again. Their anthem to raise money for Ebola victims just cements how the world perceives Africa. Crippled.
To all those who have bought this song online, thank you. You did help. Band Aid 30 probably had its heart in the right place, but unfortunately the lyrics and the video just did not strike the right chord with the people it speaks about.
The song is patronising, victimising Africa like an unchanging land of dying people.
The opening sequence shows an all-skeleton Ebola victim being picked up by medics, followed by an airy-fairy shot of celebrities stepping out of their cars, getting clicked as they make their way to the studio “to do their bit” for Ebola victims. Cocky heroism, anyone?
Mainstream media completely failed to take into account how the song was perceived by Africans.“The idea that Africa needs to be saved in 2014 by washed up C-list pop artists is a perverse example of a messiah complex,” Abdullahi Halakhe, a political analyst from Kenya told AL Jazeera.
Making a quiet donation away from the limelight, like Adele, scored better, I think. A generous donation by each would have saved them the “precious time” of recording a whole video. Also, huge savings to be made on the cheesy charm that inspires fans to spare a few dollars.
If one were sincere about charity, one wouldn’t make it a publicity stunt. Which, unfortunately, the song strongly reflects.
African organisations and agencies (yes Africa does have those) are working harder. It is natural that their courageous work get more recognition. Yet there’s not enough about them in the Western media. Instead, we have pop-artists singing if Africans know it’s Christmas.
It genuinely pains me that Chris Martin of Coldplay is a part of a song I criticise, but this is how I feel.
Here’s a charity song you could be adding to your iTunes library instead. Performed by various African artists, the song informs and uplifts.