Why NatGeo’s Sounds Of Future Ocean Marketing Campaign Is Relevant Even Today

Source: National Geographic Australia Facebook

I was sitting in the quiet of my room, sipping on a honey oat latté, listening to the sounds of the ocean on Spotify. Waves crashing on the seashore, deep ocean whales and dolphins, seagulls having a conversation in the sky in a language that’s incomprehensible yet sweet to the ear – sounds that transported me to my favorite place, the beach, instantly. Calm spread all over me much like a wave happily whooshes over the body during a summer swim. 

Lost in nature’s music, I felt relaxed. My breathing slowed. My mind was still. Until I heard the end of the track. And I felt somewhat cheated. A deep voice informed me that the wonderful sounds of the ocean were created using plastic salvaged from the ocean. Bags, candy packaging, styrofoam, et al. I was, quite understandably, shocked. The voice continued, “Don’t let the ocean be plastic. Rethink your consumption.”

I stared at my honey oat latté plastic cup. The recent revelation definitely made me think about my plastic consumption. I immediately shared the Spotify playlist with my circles, which sparked constructive conversations around the issue.

Soundsof Future Ocean was a highly innovative multimedia marketing campaign launched by National Geographic in 2019, brilliantly crafted for all types of content consumers – TV, radio and digital. Each of the four tracks represented an ocean ecosystem affected by plastic: beaches, open sea, glaciers and deep ocean. 

The message is loud and clear: we need to reduce plastic consumption and instead use recyclable materials like cloth bags, paper recyclables, etc. more often. I mean, imagine an ocean made of plastic? Waves of plastic bottles, single-use plastic cups, plates, straws etc. washing up at your feet. Scary, isn’t it? 

I loved this campaign because it is so evocative and engages with our sense of sound. It cleverly relates an important element of happiness for many (the ocean) with the very cause of its destruction (plastic) by using the medium of sound. The campaign featured a variety of events broadcast on TV, radio and digital media, including all NatGeo Latin America channels and other Fox Network Group channels. It invites people to take the pledge with NatGeo to reduce single-use plastic – a very clear Call To Action. The web page allows people to choose the number of plastics they would avoid consuming each week, thus providing the total figure of plastics they would prevent from entering the ocean each year. The audio and video formats are widely shareable, thus contributing to the success of the campaign.

As brilliant as the campaign is, I would make some improvements to make the pledge more easily findable through the Sounds of Future Ocean campaign, using SEO and the #PlanetOrPlastic hashtag on every related post, as well as sharing a direct link to the pledge on the “Sounds of Future Ocean” posts and the Spotify playlist. Views and shares matter in order to generate awareness, but in my opinion, measuring the true impact would mean counting the number of people who are truly committing to the cause by signing the pledge. 

Oceans are a key part of our very existence, and hence, the NatGeo Sounds of the Future campaign did a terrific job in continuing to keep the pressure up to reduce plastic pollution through its innovative approach. 

What do the French think about Pune?

Well, we might not have the Eiffel Tower or French bakeries at every corner, but Pune’s historic old city, yummy Maharashtrian fare, friendly locals and cool hangout places sure help French expats feel at home. In conversation with the French community in Pune on their connection with the city.  

Bénédicte Le Bris, Former cultural co-ordinator at Alliance Française de Pune

  1. First impression of Pune?

Nine years ago, I got off the plane at the old Mumbai airport. It was 5 am in the morning, and it felt like someone had opened the door of an oven. I took a bus to Pune. My first week here was difficult, the food was spicy and I got stared at a lot. But now, I just laugh. Now, when I step out of the Paris airport, I feel very cold.

  1. Something you like most about the city?

People here are really nice and kind. Also maybe because I am a foreigner, they think I’m important. Even after four years here, I encounter people who say ‘Welcome to India’. In France, nobody would say “Welcome to France.”

  1. Something that you find very funny here?

Once, I went to a shop to buy a French flag. The guy didn’t understand me, so he brought out a book of flags, and I pointed it out to him. He said, ‘But that is France flag, not French flag.” I told him it’s the same thing, but he looked at me as though I was completely stupid, haha! Even though English is neither of our maternal languages,  eventually we managed to understand each other.

  1. Challenges that you’ve faced here?

I went to the RTO to get a driver’s license. Instead of a visa, I had a PIO card (like a small Indian passport issued by the Indian government), but nobody there knew about it, even the director. I didn’t want to go through an agent because I had all my documents in place. But it was a hassle. I believe the administration system should be better.

  1. A stereotype about India that was proved wrong?

Except for the fact that cows are considered sacred, I had no idea about India’s culture. I don’t know if that’s the ideal way to travel, and maybe I would’ve fared better knowing about some do’s and don’ts, but everything was a discovery for me.

  1. Favourite food in Pune?

Palak paneer, South Indian food that is less spicy, and homemade Maharashtrian food.

  1. Favourite place to hang out in Pune?

I love parks, particularly Osho. Also, the architecture in Deccan is really unique. I also like going to the old city, especially Mandai, but early in the morning.

  1. Something you miss about France here?

Public transport and French food (since it is less spicy and I also get more gluten-free options).

 

Josselin Azorin-Lara, Art director/Creative head/Co-founder at Minte.co

josselin

  1. First impression of Pune?

There are five-star hotels here, but then there are slums right outside it, and some of the employees also live there. It was a cultural shock. Nowadays, we also see refugee camps in France, and it’s very upsetting to see how people live there.

  1. Something you like most about the city?

The business environment here is very good, albeit with a few complications. There are a lot of things here that function very well. For instance, there are mobile applications for everything, from taxis to food to grocery shopping. But when your mobile runs out of battery, that’s when you are in deep shit.

  1. Something that you find very funny here?

People are always ready with an excuse for not having done their work. But instead of losing my temper, I find humour in the situation. Also, people have a way of getting what they want. If they build an illegal kiosk on the road, they’ll slip a few notes to the policeman and get away with it. Something new happens here everyday.

  1. Challenges that you’ve faced here?

Demonetisation. Things took longer than expected to normalise too. One day, I was in the supermarket with my kids. I had no cash on me. So I had to go to Starbucks to charge my phone to order an Ola cab. Out here, you just got to do some jugaad (hack).

  1. A stereotype about India that was proved wrong?

Stereotypes are essentially stereotypes because there is some truth to them. Apart from that, I think nationalism here really shocks me. Though I am foreigner and it is not up to me to judge, but nationalism anywhere in the world is a disease for civilization.

  1. Favourite food in Pune?

Pani puri, butter chicken and jeera rice. But I don’t like people who eat spicy food that they cannot tolerate and then make trips to the toilet. Oh, and by the way, I make amazing pohe.

  1. Favourite place to hang out in Pune?

La Bouchée D’Or in Pune, because I can eat French bread everyday, just like in France.

  1. Something you miss about France here?

Family and friends, without a doubt.

 

Cassandra Virapin, Former assistant to cultural co-ordinator at Alliance Française de Pune

 cassie

  1. First impression of Pune?

I was surprised that in India, you could also live in a quiet neighbourhood with a garden and a playground, because when I first landed in Mumbai, it was a different picture. For me, Pune is a countryside with the inconveniences of a city, haha!

  1. Something you like most about the city?

Punekars smile a lot. French don’t smile at you that much. When you are lost, people here are really kind and explain the directions carefully to you.

  1. Something that you find very funny here?

Rickshaw drivers and the way they refuse a ride, with a poker face. I know I don’t look very French, but there was a rickshaw driver who almost died of laughter when I told him I was not Indian.

  1. Challenges that you’ve faced here?

The lack of good public transport. Rickshaw drivers sometimes charge Rs. 10-20 extra, and since I don’t know the roads, I am dependent on them.

  1. A stereotype about India that was proved wrong?

Not all women here wear saris. I thought women here would be traditional and timid, but not at all. They are like the French. They are ambitious about their career, they like being sexy, people have relationships before marriage, it’s all cool. I read somewhere in a travel book that showing shoulders is inappropriate, so I was pleasantly surprised when I saw that things here are not at all like that.

  1. Favourite food in Pune?

Sabudana wada, chaat and South Indian food.

  1. Favourite place to hang out in Pune?

I like Osho garden, it is very calm and quiet.

  1. Something you miss about France here?

The rows and rows of chocolates that you find in French supermarkets!

 

Willem Girond, Event management student

willem

  1. First impression of Pune?

It’s a student city and the traffic is incredible. Everybody seems to have a bike of their own. So, when I told my new friends I don’t have a bike, they looked at me in shock.

  1. Something you like most about the city?

I love the young vibe of the city. People love going out here, not necessarily partying, but just going out to grab a bite or something. I like the fact that every neighbourhood has amazing restaurants and cafes to offer.

  1. Something that you find very funny here?

Super long addresses! You have four lines describing that it’s on xxx road behind xxx shop, etc. I was trying to look for a place that was hosting a dance performance in Aundh. Two addresses cropped up, one of the places on the map was, in reality, permanently closed. And when I asked people for directions to the right one, I got even more confused. I never found the place.

  1. Challenges that you’ve faced here?

Administration. If you want something done, they’ll tell you to come “tomorrow”. But “tomorrow” may not be the next day, it could be any day. It’s difficult to organize yourself due to this ambiguity.

  1. A stereotype about India that was proved wrong?

The first question I get asked by my French friends is ‘Have you seen the Taj Mahal?’ There’s so much more to India! Besides that, there aren’t elephants on the road and everybody is not a vegetarian, though people do eat a lot of vegetarian food here.

  1. Favourite food in Pune?

Ragada pattice and pav bhaji. I also eat South Indian regularly, it’s delicious!

  1. Favourite place to hang out in Pune?

Hidden Place in Koregaon Park, and Lakshmi Lawns because a lot of great events and concerts take place there.

  1. Something you miss about France here?

My guitar. I thought of buying a guitar, but then I would have to leave it behind when I went back to France, and that would make me really sad.

 

 

Rajasthan in a collection of Photo Essays

Photo essays from my Rajasthan travels in Spring 2016

  

Jodhpur, the city where my forefathers probably painted their houses blue just like these ones. The blue I have loved before even realising why. It felt personal, intimate, a memory locked away in my heart even before I lay my eyes on this visual treat.

“Why are the houses here painted blue?” I ask the archetypal question to a native. “Oh, you know, blue gives a very cooling effect during summers. Jodhpur, after all, is also the sun city,” he replies. His affection towards the city is evident. “Also, the blue comes from copper sulphate which keeps termites from destroying the house,” he adds with a smile. 

I nod in appreciation of this age-old scientific outlook, while my mind wanders to that afternoon at school when in the chemical laboratory, the peacock blue CuSO4 first stole my heart. Is it this memory then that connects me to the Jodhpur hue, or is it ancestral emotion? 🙂 One thing I know for sure, Rajasthan is always mysteriously beautiful. 

  

Padhari maare des ❤️ Rajasthani thali at my native Marwar. Paan was mandatory after all this love. 

  
‘Stairway to heaven’ 

Light dances on the steps and exquisitely carved columns of the Sachchiya Mata Temple in the desert town of Osian, Rajasthan. The goddess is worshipped by both Hindu and Jain communities. She is the Kuldevi (family deity) of many Marwari families, including mine 🙂

It is tradition to pay a visit to your Kuldevi once a year. Now that many Marwari families have migrated from Rajasthan to other parts of India, visiting our native state becomes an exciting pilgrimage, almost like a journey into ourselves.  

  
The sound of temple bells is a call to connect with God, and in turn, yourself. The reverberations ignite a spiritual healing process and also form an important part of Nada Yoga or sound therapy. Atop the Osian temple in Rajasthan, it is easy to become one with self while gazing out at the desert town, as the bells resonate the sound of God. 

  
The view, the age old columns, the breathing fort whispering stories in my ears. One mesmerising moment atop the Mehrangarh fort at Jodhpur. 

  
Instilling peace and wonder since 783 AD. This is the Mahavira temple of the Jain community in Osian, a desert town in Rajasthan. 

Imagine temple artists carving intricate designs on this red stone with primitive tools. Marvellous, isn’t it? Legends will remember Pratihara King Vatsaraja as the founder of this beautiful structure, while the names of those who built the temple will remain shrouded in history. 

  
The intriguing doors of Rajasthan. This one dates back to somewhere between the 9th and 10th Century AD. The wooden part has apparently been remade, but does not diminish the vintage feel one bit.

  
|| Courtyard Conversations || 

Fleeting moments from the bygone palace era come to life through afternoon chats at Mehrangarh fort.

  
God is in the details. The Sachchiya Mata temple in Osian, Rajasthan, is a work of intricate and sustainable design. This beautiful structure was built in 783 AD without the latest technology of the 21st Century. It’s a shame then, to see collapsing flyovers in India today. 

  
Knock knock

Who’s there?

Cows go

Cows go who?

No silly, cows go moo. 

  
“The Eyes Indicate The Antiquity Of The Soul” 

Stay tuned for more. 🙂

Find my Rajasthan travelogue on Instagram – @indrajagugle

A beery story in Pune

Oktoberfest travelled to Pune a few years ago. Puneites feel that it’s here to stay.

People enjoying craft beers at Auffest

People enjoying craft beers at Auffest        Photo credit: Indraja Gugle

It’s autumn. And it’s 2015. Unlike 1780, beer no longer takes six months to travel from Europe to India. In fact, yummy beer is brewed right around the corner – stout, ale and bock! Puneites couldn’t be happier.

Oktoberfest is being celebrated by a slew of bars and pubs across Pune, but this one swiftly catches interest. Aufside @Hotfut is a rooftop sports bar with a turf for five-a-side football. “So that you can feel the game as well as see it,” says co-founder Varun Punjabi.

“Our main aim for Aufside, other than being a sports bar, was to have beer. Beer and sports is a very German thing,” adds Nikhil Dubois, another co-founder. And Puneites are clearly on board with the Germans on this one!

At the Auffest, as they called it, revellers were seen enjoying local brews on tap in addition to indulging in a host of fun beer challenges and live music. A jamboree in its true sense.

Chug harder!

Chug! Chug! Chug! The beer chug challenge taking place at Auffest     Photo credit: Indraja Gugle

Filling 'er up! Photo credit: Indraja Gugle

Filling ‘er up!    Photo credit: Indraja Gugle

Local breweries like Independence Brewing Co., Doolaly and Effingut Brewerkz served up delicious fresh beers.

“The main idea of Oktoberfest is to support local breweries, which is what we do all year round,” says Nikhil.

Oktoberfest has certainly caught on in the city. Beer is in the air and Varun feels that this festival is finally getting its due attention.

“The response for Auffest has been really good. Pune has always been doing Oktoberfest, but on the racecourse or the outskirts when it was not widely promoted.” The beer festival has certainly started speaking up now. Burp!

1

Revellers at Auffest Photo credit: Indraja Gugle

Åsa Ferreira says in between sips, “I love the Doolaly’s Apple Cider. I’ve been to a couple of Oktoberfest events before but I like this one the most because of the live music and competitions like beer chugging and beer pong.”

Melvin Soares agrees heartily and adds, “It’s a great environment here.”

Platters of sausages, potatoes and pretzels – all German staples – were happily devoured by the people present.

Rock 'n' beer!

Rock ‘n’ beer!    Photo credit: Indraja Gugle

Cheers! Photo credit: Indraja Gugle

Cheers!
Photo credit: Indraja Gugle

Varun, a beer person through and through, found the Belgian Wit by Independence Brewing Co. as one of the best fresh brewed beers at the event. “It’s the perfect balance – not too heavy and makes for a fabulous drink.” The Apple Cider by Doolaly was another craft beer which was a favourite at the event.

Far away from the crisp autumn air of Munich’s open air beer gardens, Oktoberfest has made its way slowly and steadily to India. Sans the cold, fresh beer is still being rejoiced under the sunny skies of Pune just as much as it is in Bavaria. Prost!

Traffic police? No thanks. Traffic volunteers? Yes please!

A traffic volunteer on duty during Ganeshotsav in Pune Source: Jayesh Nimase

A traffic volunteer on duty during Ganeshotsav in Pune
Source: Jayesh Nimase

Scene: a traffic signal. Acrid smoke fills up the nostrils and ears burst with the incessant honking. Impatient commuters have disregarded all traffic rules and arrogantly plant themselves in vehicles of all sizes ON the zebra crossing. Add a horde of eager, wide-eyed festival goers, mostly on two-wheelers to this picture and the situation descends into total anarchy.

Thankfully, the most popular festival in Pune, Ganeshotsav, did not succumb to this fate. Since quite a few years, citizens have been witness to young traffic volunteers flagging down vehicles, whistle in mouth, trying to bring traffic under control during the 10-day festival.

We talk to one such volunteer who has taken up the seemingly Himalayan task of managing Pune’s traffic during Ganeshotsav.

The Duties of a Traffic Volunteer

Jayesh with his team of traffic volunteers from Chanakya Mandal Pariwar Source: Jayesh Nimase

Jayesh with his team of traffic volunteers from Chanakya Mandal Pariwar
Source: Jayesh Nimase

Jayesh Nimase, 20, is an engineering student working hard to build a career but also to serve the nation. He is part of the Chanakya Mandal Pariwar – headed by ex-IAS officer Avinash Dharmadikari – one of the organisations co-operating with the police force for traffic and crowd management during the festival.

Jayesh’s duties as traffic volunteer are to ensure smooth flow of vehicles at the junction of Fergusson College (FC) and Modern Engineering College road. He is the leader of team number 27, with 14 more members who are spread out over the FC road area. In toto, the Chanakya Mandal Pariwar has put together a task force of 1198 this year, split into teams of 15 each.

Asked what motivated him to become a volunteer, the answer is not a direct response to aiding the police as regards the sorry condition of Pune’s traffic.

“The main aim was service to the nation. Helping out the police was just a by-product.”

This attitude is observed by all of us, he adds, while thanking Avinash Dharmadhikari and his wife Purna who were the backbone of this endeavour.

Commuters’ reactions

So did he and his mates get overwhelmed by the onslaught of vehicles?

“Certainly not! The festive atmosphere really helped keep our spirits up and we enjoyed the job.”

Commuters reacted in myriad ways, but most of them were grateful towards the volunteers. Jayesh recounts, “At the signal, some people thanked us while some quickly offered apologies for overstepping the zebra crossing, before backing off immediately.”

“At the signal, some people thanked us while some quickly offered apologies for overstepping the zebra crossing, before backing off immediately.”

Local merchants also showed their gratitude. A sugarcane juice centre in the old city offered volunteers nearby a glass of juice, while on the final day, a local bank near Alka chowk offered lunch to all the traffic volunteers. “Policemen kept coming up to us and asking us if we had eaten. It was heart warming,” Jayesh adds.

However, they were even scoffed at by some. “Some older people asked us if we were nuts to have signed up for this. I replied yes, we are nuts to be standing here since morning trying to control you lot.”

However, Jayesh assures that volunteers bore no ill feeling as the call of duty was more important than minor squabbles.

Gritty work

Girl volunteers managing traffic during Ganeshotsav at Pune Source: Jayesh Nimase

Girl volunteers managing the traffic during Ganeshotsav at Pune
Source: Jayesh Nimase

It was an arduous task for the mind and the body, especially on the last day which saw the immersion procession, when they were assigned crowd management duty. “We worked straight from 10 am in the morning to 7.30 am the next morning. It was especially challenging to control crowds who came in from all sides, creating a bottleneck.”

There were no calls of distress amongst the volunteers, a good part of which were girls.

“The girls worked just as hard as the boys. Not a word of complaint escaped their mouths given the long hours and not a moment to sit.” He adds that not a single person in his team left duty midway.

Police vs. Volunteers

Pune’s commuters seemed to obey volunteers more than they obey the police. Does this mean police are less respected?

Jayesh counters, “We were a team of fifteen managing the traffic. Normally, it is just two policemen who manage such traffic on a daily basis. You do the math.”

So does this mean Pune needs volunteers all year round? “Pune’s commuters basically need to be disciplined. There should be no need for volunteers.”

After having got first-hand experience in handling the roads, Jayesh is of the opinion that divider-less roads will benefit from barricades to demarcate the lanes. He champions the online driving tests that reduce the alleged corruption that goes on in obtaining a licence, and recommends that the police make efficient use of software that makes all license plates traceable immediately in the case of a breach of traffic laws.

Jains speak out against the politicisation of the meat sale ban

Photo credit: REUTERS/Danish Siddiqui

Photo credit: REUTERS/Danish Siddiqui

During Paryushan, a holy period for the Jain community in India, Jains are seen going to temples barefoot, praying, and fasting and essentially practicing the main teaching of Jainism – ahimsa or non-violence – the same principle of peace that a Jainism-influenced Gandhi used in the fight for India’s freedom. But this year, Jains had to take to the road during festival time to protest against the politicization of the meat sale ban issue.

Every year, since 1964, slaughter houses are shut for two days during Paryushan. This year, the BJP-ruled Mira-Bhayander district in Mumbai proposed an eight-day ban which got passed. This decision was implemented by Mumbai city too, which sparked wide protests. MNS and Shiv Sena activists set up temporary stalls that sold meat. Protestors held fluttering hens by their legs while shouting slogans to continue selling meat during the ban.

MNS leader Raj Thackeray had vehemently opposed the ban, adding that Jains were a larger part of Hindus and unlike Muslims who have Pakistan; Jains had nowhere else to go. Such apparently threatening statements escalated the controversy.

Viyaykant Kothari, chariman of Mahavir Pratishthan, a Jain social work trust, said, “The original ban of 2 days was fine. Political stunts have led to this controversy. Carrying out protests with garlands of meat in front of temples is pure mockery and utterly disrespectful.”

Jains in the Mira-Bhayander locality held peaceful protests and chanted songs and sacred mantras in protest against the stalls of meat set up in front of temples and the politicised dialogue on the issue.

Raj Thackeray had said that Jains were trying to impose the vegetarian code on the entire society by imposing such restrictions. Kothari pointed out that “Jains never asked others to stop eating meat but called for non-violence for two days through the closure of slaughter houses.”

Lately, bans seem to be a trend in India. From the ban on the Nirbhaya gang rape film ‘India’s daughter’ to that on pornographic websites, bans seem to be showing a sentiment of intolerance. More importantly, issues related to food like the beef ban in Maharashtra have proved to sow discord in the society.

Bans are essentially in place to respect different religions in a diverse country like India. But if they amount to communalism, should they continue in the name of religion? BJP corporator Manisha Chorbele says, “Bans help communities to co-exist and respect each other’s customs. But even bans have limits and there is no point in extending them.”

Verdun – a journey from war to peace

As Verdun commemorates the First World War centenary, Indraja Gugle reflects on the memories of the war still present in the north-eastern French city

Defence points at Fort Douaumont. Photo Credit: Indraja Gugle

Defence points at Fort Douaumont. Photo Credit: Indraja Gugle

‘Fire!’ called out the German battery commander to his troops who had been waiting to spill French blood since ten days. Verdun’s climate, the foggiest and wettest in France, had postponed Unternehmen Gericht (Operation Judgement) to 21 February 1916, marking the first phase of the deadly battle that was to go on for 10 long months, severing the bodies and souls of the two warring nations in WWI.

Verdun had always been a disputed and mystical territory since Roman times when Atilla decided to burn down the fortified camp of Virodunum (Latin for Verdun) and Charlemagne divided the European empire in three parts, thus giving birth to Germany.

WWI was to be the most gruesome combat to save Verdun from acceding to Germany. If Verdun fell, so would the French morale. Hence, the message ‘Tenir coûte que coûte’ (Resist no matter what) resonated throughout the French divisions.

The tourist bus drops visitors off at the site of Fort Douaumont, an impregnable fort amongst the nineteen that protected France against Germany. The air is colder here, but all is peaceful. There is something about old war zones that evoke penetrating peace, like Hiroshima. Large scale destruction and loss of life leave deep scars, but can greatly intensify the power of healing of the human spirit.

Observation dome atop Fort Douaumont. Photo Credit: Indraja Gugle

Observation dome atop Fort Douaumont. Photo Credit: Indraja Gugle

Walking inside the fort, witnessing the very area of combat can be crushing. Dormitories house beds made out of iron and wood, hardly making for a sound sleep as every sound of shelling reverberated around the fort. A small serviceable kitchen is bereft of the warmth of baguettes.

German General Falkenhayn, the mastermind behind the attack, had issued orders to capture the fortress of Verdun in order to give soldiers a believable goal. His actual intention? To ‘bleed Verdun to white’ by causing maximum French casualties – a plan only known to the Kaiser, Emperor of the German Empire.

‘No line to be remained un-bombarded, nowhere should the enemy feel safe’ was a message behind the heavy avant-garde artillery used by Germans. The unnatural bulge and hollow of the terrain around Verdun is a testament of the work of Big Bertha’s (howitzers) and whizz-bangs – their secret weapons of WWI.

Even after 100 years have passed, ammunition can still be discovered in the woods around Verdun, many parts of which are prohibited for public. Thirty percent of the ammunition didn’t explode thus posing a danger today. Military artefacts are found on ebay today as a ‘collectors’ market has developed over the years. Sometimes, soldier’s badges which were found along with their bones are also sold, thus stripping the soldiers for a second time of their identity, as reports a local newspaper L’Est Républicain.

A cross saying

A cross reading “An unidentified soldier” in a World War cemetery at Verdun. Photo credit: Indraja Gugle

Walking over the grassy tops of the Fort Douaumont, the defensive and observatory positions can be seen. A short walk away is Fort Vaux, which saw the grimmest phase of the war when the Germans captured it. Due to a great shortage of water, soldiers would resort to licking moisture and slime off the walls. It is from here that General Raynal sent his last pigeon that dropped dead after delivering the message – the only bird to have received the Légion d’Honneur.

The heroic flight of the last pigeon ensured the arrival of reinforcements through the Voie Sacrée (Sacred Way). Every week, 90,000 men and 50,000 tons of rations passed through this strategic 54-kilometer road joining Bar-le-Duc to Verdun. “Today, it has lost its status of a national road to a regional road so that the region and not the central government are responsible for its upkeep,” states the former Mayor Arsène Lux, displeased.

The memory of the battle is still present amongst the Verdunois as amongst the whole of France. The Quai de Londres or the London embankment, dotted by cafés and restaurants and people relaxing by the river Meuse, was once a sight of chaos as the city was asked to evacuate almost overnight.

About a hundred meters away, on the parallel Rue Mazel, a tall medieval knight cast in stone towers over Verdun at the summit of 73 steps. When walking back after a drink at the Coq Hardi, a favourite among the French soldiers, the knight looks intimidating and yet gives a feeling of protection. This Monument à la Victoire is fixedly staring at the battlefields to the east of Verdun.

Monument à la Victoire as seen from Rue Mazel. Photo Credit: Indraja Gugle

Monument à la Victoire as seen from Rue Mazel. Photo Credit: Indraja Gugle

It is hard not to feel overwhelmed on seeing the cemeteries of French and German soldiers near the Ossuary situated close to the forts. Half a section of this cemetery has crosses with the epitaph ‘Inconnu’ or ‘Unknown’. One could be French, another German, nobody knows.

Verdun was a ‘war within a war’, says poet Paul Valéry, where entire villages were razed down. Fleury-devant-Douaumont constantly changed hands between Germany and France until there was nothing and nobody left in the village. Stumps of stone with ‘Boulanger’ (baker) or ‘Ecole’ (school) remain on a bombarded land, the only reminders of a normal life once upon a time.

“Citizens remain much attached to the memory of WWI, and the youth are sensitive to it too. But we are now trying to make visits to the battlefields more dynamic by using modern technology,” says Christophe Vélain, Vice President of the Agglomeration Community of Greater Verdun. The ‘Green cycle route’ is already underway and hiking trails will be set up by the end of the year to combine green, adventure and family tourism marked with history.

One comes to Verdun not just for the war, but for peace. Surrounded by lush green hills, the city’s inhabitants enjoy their weekends of plucking the famed golden orb-like Lorraine mirabelles (cherry plums) from their orchards to make jams and tarts. “Verdun is not only a historic site but also nature’s own terrain where the forests bear numerous secrets,” says Magali Masiejasz, Director of the Tourist Office of Verdun.

Porte Chaussée seen across the River Meuse at twilight. Photo credit: Indraja Gugle

Porte Chaussée seen across the River Meuse at twilight. Photo credit: Indraja Gugle

“The challenges Verdun faces today are to construct a future that links with the past, by developing hiking routes in the state-owned forest of Verdun classed “Exceptional Forest”, mountain biking routes, adventurous events like trails through trenches and to modernize events using 4D, ” she explains.

In addition to the WWI Centenary programmes already underway, the 2016 Verdun centenary events which start end October 2015 will take the visitor through the very trenches, bunkers and cemeteries of WWI through multifaceted mediums.

The dust has settled after the fierce warfare, granting the wish of thousands of soldiers. Magali resonates the voice of Verdun when she says, “We love peace because we remember.”

How to get there:-

The nearest airport is Paris Charles de Gaulle or Paris Orly. Verdun is approximately a two-hour TGV ride away from Gare de l’Est at Paris.

Where to stay:-

Hotel Montaulbain in the heart of the city provides rooms at £60 per night. To get a real taste of the Meuse countryside and battlefields, the B&B 14-18 Nantillois situated 30 kilometres away from Verdun offers rooms from £29 to £43 per night. The hosts speak English and also have a private collection of war artefacts.

Where to eat:-

L’Authentique, a Michelin-starred restaurant, offers French food like veal escallops in cream and salmon quiche prepared from fresh regional produce. Le Windsor and L’Estaminet are both great bars along the Quai de Londres for a beer, glass (or two) of wine or just a cup of coffee with the creamiest Chantilly.

Should sex education be an election priority?

Britain still has the highest rate of teenage pregnancy in Western Europe, despite a 25 per cent fall in the last decade. Indraja Gugle and Sonal Gupta speak to one young adult who had an unplanned pregnancy as a teenager and asked sexual healthcare provider, Marie Stopes International, why sex and relationship education is so important.

Teenage pregnancy rates are falling but more still need to be done. Photo Credit: TipsTimesAdmin

Teenage pregnancy rates are falling but still more needs to be done. Photo Credit: TipsTimesAdmin

Balancing their studies and extra-curricular activities, teenagers have to learn how to navigate the path between adolescence and adulthood. Amidst the competition with their peers and embarrassing parents, a baby bump is probably the last thing you’d want to add to the list.

In 2007, 42,000 young girls aged 15-17 conceived. By 2012, the number went down to 27,900, according to the latest figures by ONS. The organisation credits government investment in sex and relationship education, improved access to contraceptives and increased publicity, for the fall in teenage pregnancy.

Need for appropriate information

For the rate of teen pregnancy to continue to fall, sex and relationship education needs to be more thorough.

Emily (name changed for privacy) could not agree more. She was 19-years-old when she found out she was pregnant. She conceived because her knowledge about a contraceptive pill she used proved to be wrong. “If I had known that before, I would not have had sex without a condom,” she says.

Here, Emily reveals her experience with unplanned pregnancy and how she overcame it:

Emily considered abortion immediately. But, many in her situation continue with the pregnancy.

Jason Warriner, a chief nurse at Marie Stopes International, the family planning and reproductive healthcare provider, states that a lot depends on the support of family, friends and carers for a teenager to continue with her pregnancy. Marie Stopes International provides sexual health services like contraception, screening for sexually transmitted diseases and terminations.

Counselling for pregnant teenagers

Easy access to information and services is paramount in teen pregnancy says Warriner:

“The key thing to consider is if health services are accessible to young people in that area… [and that they] don’t feel embarrassed to access it.”

Emily was grateful that the staff at the clinic she approached were “very informative and helpful.”

Services should not only cover the physiological but also the psychological factors of pregnancy. What teenagers need most is support to make an informed decision and see it through.

Emily describes the pregnancy and the subsequent abortion as “the single-most worst experience” of her life.

Warriner’s organisation provides counselling to women and aims to “promote the choice of women ensuring that they are making the right decision about having a termination.”

They also make sure that women are not at risk of abuse or exploitation. Being careful not to pass judgement, they strive to create a comfortable environment for women to share their thoughts.

“We’re here to support them and help them get through with this,” says Warriner.

Sex education is not a one-off session.

As well as insufficient knowledge about contraception, Warriner also cites peer pressure as a possible factor that leads many teenagers to have sex before they are ready.

Warriner says sex and relationship education is not a one-off session but a prolonged service that should be given in stages when it is appropriate. He added it is essential to address questions at various stages during a young person’s journey to adulthood.

“It is about not giving it all at once but over a number of years,” he said. “Like making sure that when they go to university or they have left home for the first time they may need more information and advice there.”

Overcoming challenges

However, Marie Stopes faces challenges from those who are against their services.

“It’s a woman’s right to access an abortion service. We get protests from people who object to our services but it is recognised that we provide safe abortion and safe reproductive healthcare,” says Warriner.

Future governments must continue with the sex and relationship education that has brought about a positive change. Warriner adds:

“One of the things that future governments need to consider is sex and relationship education for all young people in all education settings so that they can get correct information to make the right choices, access health services and know how to get help as well if they need it.”

First appeared on www.westminsterworld.com

Facebook and Google help Nepal earthquake survivors to communicate safety

Facebook and Google have made it possible for people hit by the Nepal earthquake to let their families know that they are safe.

Facebook's Safety Check feature that allows you to let your loved ones know if you're safe in a disaster hit area Source: Facebook

Facebook’s Safety Check feature that allows you to let your loved ones know if you’re safe in a disaster hit area
Source: Facebook

Users in areas hit by natural disasters will be pushed notifications for Safety Check. The user may have listed the area as their location, have checked in on Nearby Friends, or have recently logged in from that city.

Safety check allows a person to let their family and friends know that they are safe, check for the safety of others in the affected area and also mark their friends as safe. If Facebook gets their location wrong, users can mark that they are outside the affected area.

Only friends can see their safety status and the comments shared thereafter.

Users in affected areas are pushed notifications of Safety Check Source: Facebook

Users in affected areas are pushed notifications of Safety Check
Source: Facebook

Safety Check was launched in October 2014. Mark Zuckerberg tweeted, “Over the last few years there have been many disasters and crises where people have turned to the Internet for help. Each time, we see people use Facebook to check on their loved ones and see if they’re safe. Connecting with people is always valuable, but these are the moments when it matters most.”

Google's Person Finder allows you to search for a person or enter information about someone. Source: Google

Google’s Person Finder allows you to search for a person or enter information about someone.
Source: Google

Google’s Person Finder helps you look for your loved one who is in the disaster hit area. It also enables you to post information about someone. Those in India and USA can also search via text on the separate numbers provided.

For those concerned, you can also contact the Indian embassy in Kathmandu, Nepal or the Consulate General of India there.

For updates on what is happening there, refer to the Facebook page Nepal Earthquake 2015 where pictures of those missing are being posted as well as information on rescue operations.

The number of casualties due to the earthquake has risen above 1000, according to the BBC.

The 7.8 magnitude earthquake struck the central part of Nepal between Kathmandu and Pokhara. Nearby countries like India, Bangladesh, Tibet have been affected too.

Historical buildings have collapsed and residential areas have been damaged. Everest base camps have been washed away due to avalanches. Rescue operation is said to be quite poor.

“Nepal has always been at risk for an earthquake and is quite unprepared for it. Our worst fears are coming true,” says Jasmine Tenpa Lama, a Nepali doctor pursuing higher studies at Boston University.

A page has been created by her to collect funds for disaster management.

India’s Daughter screening in London reveals all

Exclusive: Leslee Udwin speaks from central London about the controversy surrounding the documentary

Leslee Udwin speaks at the Frontline Club Photo Credit: Indraja Gugle

Leslee Udwin speaks at the Frontline Club         Photo Credit: Indraja Gugle

A special screening of the documentary ‘India’s daughter’ was held at the Frontline Club in London earlier this month.

India’s daughter, a film on the Nirbhaya gang rape in December 2012, became a controversy especially because of the scandalous comments made by one of the convicted rapists and their lawyers. Some even called it a “global conspiracy” to shame India in the world.

Leslee Udwin sheds light on this aspect, why giving a voice to the rapists was important and the “witch hunt”-like situation she seems to be caught in.

Reason for making this film

Photo credit: www.youtube.com

Protests in Delhi after the Nirbhaya gang rape of 16 December 2012.  Photo credit: http://www.youtube.com

“It was the protests and the protests only that took me there,” states Udwin.

The brutal gang rape of 16 December 2012 shook the entire country and widespread protests went on for more than a month displaying the level of public anger. Men came on board in large numbers for the first time.

Protests were spontaneous eruptions of hope – Udwin

Clips in the film showed peaceful protests that had turned into a battleground as there were water cannons, tear gas and lathi (baton) charges in the freezing December cold where hundreds got injured.  Yet, protestors refused to back down.

“They were spontaneous eruptions of hope, a demand by civil society for a conversation about something they wanted an end to. They wanted an end to women not having any respect, not having any autonomy,” states Udwin.

Out of proportion platform given to rapists

Photo credit: www.vimeo.com

Mukesh Singh, one of the rape convicts, whose comments in the film created controversy Photo credit: http://www.vimeo.com

When asked about why she chose to give a platform to the rapist, Udwin’s answer is sharp.

“Is it allowed then to give a platform to politicians in Parliament who say worse things than what this rapist says in the film?”

She refers to Yogi Adityanath, a BJP MP, who went on record telling men to dig up the bodies of dead Muslim women and rape them.

“Who gives a platform to them to talk about women like they are filth and to talk about women like they bear the responsibility of rape?” states Udwin.

Through her documentary, Udwin intended to answer questions like ‘Why do men rape?’ and ‘Why does violent rape happen?’ so that society could learn from it and make changes.

“If I had to make a worthwhile documentary I would need to know what’s in their minds – how they think, how they view women, how they are brought up, what set of attitudes have been inculcated into them.”

Mukesh Singh’s unapologetic words – a girl is more responsible for rape than a boy – and the views held by the lawyers appeared to answer these questions.

Leslee Udwin – a foreigner who gave a bad name to India?

One of the instant public reactions to the film was that the filmmaker, a foreigner, was defaming India in the world by making a film on the Nirbhaya gang rape case.

‘This British woman’ is in fact not even British. Udwin, an Israeli, spent the first nine years in Israel and her formative years in apartheid-stricken South Africa. She then moved to England and later to Denmark.

She states, “We are living in 2015. We are global citizens. I do what I do as a woman of the world and I have every right to do it.”

All men in India don’t think alike, argue Indians.

She reveals that because this was such a pressing issue, she did not even wait to raise funds and used what was available to her, like exchanging leftover Singapore dollars from an old trip for money. She jokes that since documentaries didn’t earn much, she was still “out of pocket” on the film, silencing claims that she made the film for commercial purposes.

Statements made by the rapist and the lawyers repeatedly portray women as not being equal to men and that they deserved rape if they went against patriarchal norms of the society.

According to many activists and the public in general, these statements implied that all men in India thought alike.

Women’s rights activists wrote a letter to Prannoy Roy, co-founder of NDTV, saying that the film served to “push back the work of the women’s movement in India, which is engaged in contesting and challenging this mindset.”

Farhan Akhtar, Bollywood actor and writer, expressed on Twitter, “Watched #IndiasDaughter last night at the U.S. premiere in NYC. Raises some serious questions about the concept of masculinity…The filmmaker’s intent is clear. It is not to defame India but use an event that reverberated around the globe as the basis for her study…” [sic]”

Farhan Akhtar is the founder of MARD (Men Against Rape and Discrimination), a social campaign launched in 2013 following the Nirbhaya gang rape in December 2012.

After the film went viral, a petition was made to debar lawyers M.L. Sharma and A. P. Singh whose statements in the film denounced the dignity of women. The film is already heralding change and opening up discussions to tackle the mindset that is crippling the position of women in India.

“There have been more discussions in the last three or four weeks than there have been in ten years,” adds Udwin.

Legal aspects and how it came to be banned

Photo credit: www.vimeo.com

Defence lawyer ML Sharma  – “In our culture, there is no place for a woman” Photo credit: http://www.vimeo.com

The Nirbhaya case being sub judice was another argument pushed by many Indian activists.

Very little progress has been made on the case even though it is in the fast track court.

“I know it could take years for the Supreme Court to make a final decision in this. And this is a pressing issue which needs airing now,” urges Udwin.

The fast track court system in India has been criticised for their rather slow delivery of justice.

However, the filmmaker who has been producing films since 20 years did not directly plunge in. She took opinions of high court judges, high court lawyers and Supreme Court judges.

Udwin was betrayed by one of her colleagues whose actions lead to the banning of the film in India

After she showed the film to prosecution lawyers for their opinion, she was told that “it was 100% accurate to the case” and that there was no reason whatsoever not to show it.

But Udwin reveals that she was betrayed by one of her own colleagues on this project who, for ulterior motives, alerted Indian media outlets that a film on the Nirbhaya gang rape was about to launch which also held inflammatory statements by one of the rapists.

When the Indian government became aware about the content of the film, it accused Udwin of breaching the terms of her contract with prison officials. Udwin released the letters of permission on NDTV, an Indian broadcasting channel.

The Indian government then blamed the BBC for airing a documentary with insensitive comments that violated the dignity of women.

The film, due to release on International Women’s Day on 8 March 2015, got stalled on 4 March due to a court order. The BBC respected the Indian court order, however, releasing it the very same day in the UK. It went viral on YouTube and created controversy across the world.

Why India went on its defensive – Censorship gave out the wrong message

The BBC’s editorial policy did not allow for some vital statistics regarding the condition of women worldwide to be portrayed at the end of the documentary.

“When they told me one of the changes they wanted to make was to remove the statistics from the end of the film, my blood froze in my veins,” recounts Udwin. Unfortunately, no amount of persuasion and reasoning would overturn this “misguided decision” of theirs.

Though Udwin had made her intentions clear while pitching the project, statistics like 96% of women being genitally mutilated in Egypt and others were omitted in the edited version that has now been circulated around the globe and on YouTube.

It is this version that gave an impression of fingers being pointed at India for a rape culture prevalent worldwide.

The burning issue – why do men rape?

Photo credit: www.youtube.com

Whose fault is it really if a woman gets raped? Photo credit: http://www.youtube.com

Apart from poverty, pornography i.e. objectification of women, the real factor behind rapes, which is true the world over, lies in what the society teaches its sons and daughters. That men and women are not equal is a message given worldwide.

Punita Devi, wife of Akshay Thakur, one of the rapists, stated in the film that without her husband, her life had no meaning.

Sheila Dikshit, former Chief Minister of Delhi, has stated in the film that there is a tendency in India to feed the boys first and then the girls, implying that their need for nourishment is greater than a girl’s.

“And if women have no value as Sheila Dikshit said in the film, then there will always be men who will think they can do what they like with them,” adds Udwin.

If women have no value, men will think they can do what they like with them – Udwin

One of the rapists Udwin interviewed had raped a 5-year old girl. She questioned him on how he moved from wanting to do this to actually doing it.

He looked at her like she was insane to pose that question. He said, “She was a beggar girl. Her life was of no value.”

Udwin adds that this problem is not only India-centric but is worldwide. Hence, the statistics were crucial.

“I don’t want India brought to shame because India has led the world by example in these protests. I am thankful to the men and women of India, the forward-looking ones, who fought for my rights in that sustained courageous and inspirational way,” expresses Udwin.

There was an FIR (First Information Report) against Udwin and she was told by her lawyers to get the first plane out of the country. At the Frontline Club in London, she says sadly that she cannot go back to India.

“I love that country and have loved that country for 14 years,” her voice chokes. Criminal prosecutions have begun against Udwin in India.